If I hear one more thing about global warming I am going to jump out a window. I couldn’t care less about greenhouse gases, fossil fuels, rising glaciers, and deforestation, I’m just happy that I haven’t had to break out the winter coat yet. All I know is that this global warming thing gives me an extra few weeks to run around the pool in my Malia Mills bikini…what could be so bad about that?
Well if the increased and unseasonably warm temperatures affect my day-to-day outfit choices, maybe global warming actually does pertain to me in some way. I am not about to go Al Gore on you and give you flow charts and statistics about the reality of global warming or tell you to go out and plant a tree and switch to energy efficient light bulbs. But I AM going to tell you that just as I realized when getting dressed this morning, global warming may actually affect your life more than you think.
Whether you’re a Chanel, Ralph Lauren or H&M type of girl has little to do with the fact that we all wear clothes and our choices depend on the weather. And if you work in the fashion industry, lord knows you’ve felt the heat (pun intended) of global warming during the most recent fashion week. The concept of “Fall” and “Spring” are changing and with them are the clothes that designers are showing. The division between seasons are blurring and people are no longer looking for a great fur coat to wear with their (ugh) Uggs.
Some companies have even gone as far as hiring a climatologist to predict the weather throughout the year prior to designing their collection. This is a) expensive and b) rather pointless as our weather has been…unpredictable…duh.
On a recent trip to Saks I found a desolate fur vault, which under normal conditions during the holiday season is chock full of ladies-who-lunch looking for a toasty mink. Fur designers could say goodbye to their income…the proverbial post-Christmas sales just got bigger.
Perhaps an appropriate response would be an increased use of sub-seasons. Yes Fall/Winter exists in the fashion industry but how many designers actually do go all out for Fall/Winter collections? Cruise and resort collections may not only be appropriate for that week in Aruba but hey, I’ll take that Missoni cover up right now please.
In typical Diesel fashion, a recent advertising campaign entitled “Global Warming Ready” portrays models posing in a world affected by rising temperatures. Diesel offers an online supplement to their advertisements which teaches customers about keeping their glam lifestyle but helping to cut down on their impact on global warming by: walking to their favorite stores, giving old fashion magazines to friends, eating steak in a restaurant rather than using a refrigerator or insulating their homes with recycled denim (that would be True Religion for me).
So you may be quick to rejoice in global warming every November day that you were able to walk outside in nothing but a Kain tanktop but nevertheless, it’s important to be aware of what’s really going on.
So you’ve seen how I’m effected, how about you? What are YOUR thoughts on 60 degree days in December?
Here are some things to keep in consider:
1) If you currently intern/work for a designer, PR firm , etc. have you noticed any changes being made in order to account for global warming?
2) Do you feel that global warming contributes to the current economic hardships facing the fashion industry? (ie. Heavier clothing not selling, stores closing, more sales, etc)
3) What is eco-friendly clothing and do you buy it?
Please take our survey:
http://www.surveymonkey.com/s/2LHH8CJThank you,
Alix & Kyra
P.S In exchange for your opinion we’d like to extend to you an exclusive $50 off of your next Malia Mills bikini. Thanks to the lovely ladies over at Malia Mills for offering us this exclusive deal. Just go to any Malia Mills location and let them know you're a Creature of Fashion reader! So until we can find a solution, let’s enjoy $50 off the swankiest of bikinis!