If I hear one more thing about global warming I am going to jump out a window. I couldn’t care less about greenhouse gases, fossil fuels, rising glaciers, and deforestation, I’m just happy that I haven’t had to break out the winter coat yet. All I know is that this global warming thing gives me an extra few weeks to run around the pool in my Malia Mills bikini…what could be so bad about that?
Well if the increased and unseasonably warm temperatures affect my day-to-day outfit choices, maybe global warming actually does pertain to me in some way. I am not about to go Al Gore on you and give you flow charts and statistics about the reality of global warming or tell you to go out and plant a tree and switch to energy efficient light bulbs. But I AM going to tell you that just as I realized when getting dressed this morning, global warming may actually affect your life more than you think.
Whether you’re a Chanel, Ralph Lauren or H&M type of girl has little to do with the fact that we all wear clothes and our choices depend on the weather. And if you work in the fashion industry, lord knows you’ve felt the heat (pun intended) of global warming during the most recent fashion week. The concept of “Fall” and “Spring” are changing and with them are the clothes that designers are showing. The division between seasons are blurring and people are no longer looking for a great fur coat to wear with their (ugh) Uggs.
Some companies have even gone as far as hiring a climatologist to predict the weather throughout the year prior to designing their collection. This is a) expensive and b) rather pointless as our weather has been…unpredictable…duh.
On a recent trip to Saks I found a desolate fur vault, which under normal conditions during the holiday season is chock full of ladies-who-lunch looking for a toasty mink. Fur designers could say goodbye to their income…the proverbial post-Christmas sales just got bigger.
Perhaps an appropriate response would be an increased use of sub-seasons. Yes Fall/Winter exists in the fashion industry but how many designers actually do go all out for Fall/Winter collections? Cruise and resort collections may not only be appropriate for that week in Aruba but hey, I’ll take that Missoni cover up right now please.
In typical Diesel fashion, a recent advertising campaign entitled “Global Warming Ready” portrays models posing in a world affected by rising temperatures. Diesel offers an online supplement to their advertisements which teaches customers about keeping their glam lifestyle but helping to cut down on their impact on global warming by: walking to their favorite stores, giving old fashion magazines to friends, eating steak in a restaurant rather than using a refrigerator or insulating their homes with recycled denim (that would be True Religion for me).
So you may be quick to rejoice in global warming every November day that you were able to walk outside in nothing but a Kain tanktop but nevertheless, it’s important to be aware of what’s really going on.
So you’ve seen how I’m effected, how about you? What are YOUR thoughts on 60 degree days in December?
Here are some things to keep in consider:
1) If you currently intern/work for a designer, PR firm , etc. have you noticed any changes being made in order to account for global warming?
1) If you currently intern/work for a designer, PR firm , etc. have you noticed any changes being made in order to account for global warming?
2) Do you feel that global warming contributes to the current economic hardships facing the fashion industry? (ie. Heavier clothing not selling, stores closing, more sales, etc)
3) What is eco-friendly clothing and do you buy it?
Please take our survey:
http://www.surveymonkey.com/s/2LHH8CJ
Thank you,
Alix & Kyra
P.S In exchange for your opinion we’d like to extend to you an exclusive $50 off of your next Malia Mills bikini. Thanks to the lovely ladies over at Malia Mills for offering us this exclusive deal. Just go to any Malia Mills location and let them know you're a Creature of Fashion reader! So until we can find a solution, let’s enjoy $50 off the swankiest of bikinis!
Thank you,
Alix & Kyra
P.S In exchange for your opinion we’d like to extend to you an exclusive $50 off of your next Malia Mills bikini. Thanks to the lovely ladies over at Malia Mills for offering us this exclusive deal. Just go to any Malia Mills location and let them know you're a Creature of Fashion reader! So until we can find a solution, let’s enjoy $50 off the swankiest of bikinis!
Hi Alix-
ReplyDeleteGlad to hear about you sportin' your Malia Mills bikini in December!
We love our mavens!
Please come in to any one of our Malia Mills stores or call Jen @ 800.685.3479 for $50 off your next Malia Mills purchase. Good thru March 31, 2010. Just mention your blog, "Creature of Fashion". Feel free to share this coupon with your followers and friends!
And yes, here's to a long hot 2010!
Best-
Carol
Thank you so much Carol! I will definitely be using that coupon, and thanks for reading!
ReplyDeleteIt's funny I'm reading this right now, because I was literally just getting excited about how it's finally supposed to be cold tomorrow and I've been dying to wear my new See by Chloe heavy winter coat. Not to mention last night was a formal at my school and I had to walk around in a dress and open-toed heels all night during the first snow.
ReplyDeleteI do think it's interesting that the fashion industry is suffering economically from global warming. One way to be eco-friendly when considering fashion is to buy "pre-owned", "used", "vintage", whatever you like to call it, clothes. The materials used to make the article of clothing are saved, the method of transportation to move the fabric and whatever else around is cut out, the list goes on. However this also means that all those jobs are being cut too.
Its much too obvious that this is written by someone from the West Coast, actually, let me rephrase, CALIFORNIA. The rest of the world is still experiencing normal winter the way they always have.
ReplyDeleteAnd yes, it is nice that we can all wear our cute tanks and skirts all the way into October, but I think I'd give that up for the glaciers to stop melting.
Yea I agree with Brenna about the weather factor- Im in indiana and its freezing and snowing at 20-30 degrees. I am a believer that global warming not only makes hotter places hotter but colder places colder. It creates more natural disasters and makes all seasonal weather problems even worse. It doesn't just make it hotter- I wanted to mention that before answering your questions. I will just answer the last one because one doesn't pertain to me and I don't know for number 2. Eco-friendly clothing is using already materials to make new clothes or cutting down on as much waste as possible to make the garment. A lot of factors should go into an eco friendly garment, not just the materials. The company must put a percentage toward making the earth greener, they should represent sustainable practices (like Patagonia) and they should try to make it like any other piece of clothing but better so that the consumer will buy it. I really like this whole theme of fashion and global warming. It is definitely something that has affected us all in more ways than one and I am a firm believer that every little bit helps, even if it is just a line of organic underwear. ;)
ReplyDeletehonestly i just think that fashion should turn to alternative, eco-friendly fabrics and more fuel-efficient production in general. fashion is always ahead of everything else and moving forward that it would seem silly for designers not to take the initiative. fashion, along with everything else in this world should adapt their production to accommodate the current environmental crisis
ReplyDeleteHonestly, I feel that global warming isn't playing a great role on the weather right now. It's definitely going to make a huge impact in the future, but reports have stated that it's too soon for it to be affecting the daily forecast. If anything, the strongest impact that global warming is having on fashion society right now is on different campaigns that designers and companies are using to market their products. It's almost as if global warming is the new "hype", the issue that everyone's focused on resolving, and by gearing their products towards being environmentally-friendly, companies are jumping on this craze. Of course, despite the fact that we haven't yet seen the real effects of global warming, the concern over it is genuine, and it's important that we get a head start on preventing global warming before it's too late. It's definitely positive that Diesel and other clothing brands are encouraging their customers to be eco-friendly. Still, I think that many companies are incorrectly portraying global warming as a threat that's going to pop up on us tomorrow rather than in the future, with the companies more concerned about profiting from those paranoid about global warming than providing their customers with the actual facts.
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